Kevin Lane Keller,: Strategic Brand Managment : Building, Measuring, and Managing Brand Equity

Strategic Brand Managment : Building, Measuring, and Managing Brand Equity



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Author: Kevin Lane Keller,
Number of Pages: 592 pages
Published Date: 01 Nov 2012
Publisher: Pearson Education Limited
Publication Country: Harlow, United Kingdom
Language: English
ISBN: 9780273779414
Download Link: Click Here
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